Will potential customers find you when they need you? Search for your business using the keywords a potential customer would most likely enter.
Do you show up at the top of the page in a Google search, or are you hidden somewhere on page two or three? Do you show up at all? If you are not happy with where your business lands on Internet searches, consider starting a blog. Blogging provides more new, original material than anything else.
A blog is nothing more than a virtual web log, a journal or diary. It should include things your customers will find helpful or interesting. Of course, there is a right way and wrong way to go about a business blog. Let’s talk about some best practices.
Read my full article Why blog for your business, and how in the Idaho Press Tribune.