Definition: A Google bomb occurs when a group of people conspires to artificially elevate a website in Google’s web search results ranking by linking a particular word or phrase to the website, according to Marziah Karch.
On the Lifewire blog, she continues:
Google moved to curb Google bombs by tweaking their formula for ranking pages by relevancy. The changes limited the ability of relatively small groups to create Google bombs, but it did not end it entirely.
Learn More about Google Bombs
“Google bombs” are collective efforts to link to a site by a key phrase and artificially elevate a Web site in the Google search results for that search phrase.
Google bombs rely heavily on the influence of PageRank. Some Google bombs are politically motivated while others are done as pranks, and some may have been motivated by ego or self-promotion.
Perhaps the best known Google bomb was the phrase “miserable failure.” This bomb was created in 2003.
Read the full story.