What does a full-time social media manager do? Here are my
What does a full-time social media manager do? Here are my suggestions, based on my experiences managing a publishing team. The Social Media Manager will:
, based on my experiences managing a publishing team.
The Social Media Manager will:
Schedule posts in Smartsheet.
Set timers and requests for media.
Oversee Scheduling of posts in Hootsuite.
Assign tasks to the Social Media Assistant(s).
Organize and collaborate posting and written copy of videos with video department.
Attend and contribute to team, marketing and company meetings and events as assigned.
Repurpose content for different platforms, campaigns and purposes.
Manage passwords and store in Google spreadsheets
Create, manage and quality-check graphics for professionalism and brand consistency
Place quote memes on various pages.
Send a weekly email collecting additions to the editorial calendar.
Add items to the editorial calendar.
Communicate as a “ghost” poster, responding in a professional, customer-service fashions to messages, questions and complaints from various voices.
Create Brand continuity with mass emails.
Work with Customer Happiness team on campaigns (for example, ‘New Member’ campaign).
Work and collaborate with the Lead Writer and the Editorial Assistant(s) on scheduling, content and other ideas regarding written copy.
Set up Social Media and Contacts for sharing.
Store backup copies of media in BOX.
Analyze and report metrics for all platforms.
Determine social media strategy.
SATURDAY AND SUNDAY (I.e. always):
Be On Call 24-7 in case an item needs to be edited, reported or deleted in an emergency situation.
Constantly monitor all social media platforms for errors, trolls and other problems.
Perform clean-up. For example, when one of three events in a series gets cancelled – go to all platforms, edit/delete and replace.
Fluently post on, interact with, and communicate with team members and the public in and about a variety of platforms including: Google +, WordPress, Google Photos, YouTube, LinkedIn, Facebook, Twitter, Smartsheet, Infusionsoft, Canva, Instagram, Hootsuite, Google docs, Google forms, Google Sheets, Event Squid, AXS.events, Url shorteners, and others.