Sales increased by 216% after adding an introductory video, in a recent case study.
Further, a blog entry of shopify simmarizes why sales videos are so effective:
1. Google Likes Video: Research shows that Google structures its search results to prioritize sites with video. Furthermore, because Google displays “blended search” results (a mix of video, image, news, maps, and other mediums in addition to regular search results), if you optimize your videos properly they’ll have a better chance of ranking well. Here are 2 easy ways to get your video to rank higher in Google:
YouTube is owned by Google, so it’s no surprise that most videos that rank well are hosted on YouTube. Host your video on YouTube and embed it on your site. For extra points, put your video on a page that has relevant keyword-rich text.
Use keywords in your video filename, title, description, and tags.
Here are some other tidbits from this great article:
2. People Share Video
Studies show that people are more likely to share videos over boring old text pages. Here at Shopify we’ve noticed that the videos we share on our company Facebook page often garner more attention than regular text posts. People are more inclined to click on a video thumbnail than something with no visual or multimedia element. To sweeten the deal, when people “like” or “share” a video link on Facebook, it automatically pops up on their wall for all to see. Bonus! Lastly, YouTube makes it really easy for other people to embed your video on their site.
Read the full story HERE.