Target stores will no longer have ‘boys’ and ‘girls’ sections in most of the children’s departments in their stores, reports ABC7 NY. The chain is removing gender labels from toys and bedding sections after customers complained about gender stereotyping.
Target is ditching boys’ and girls’ labels on toys after the store says customers were raising concerns about unnecessary gender-based signs.
In an statement posted to their website on Friday, Target elaborated on their decision.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer suggestions based on gender,” the posting read.
Molly Snyder, a spokeswoman for Target, told NBC News the ways that people shop are continually evolving and changing.
“We tried to look at what makes sense and what doesn’t,” Snyder said.
For apparel, the signs will stay. But in departments including Toys, Home and Entertainment, Target says suggesting products by gender is “unnecessary.”